Let's face it, the X-Class is pure adrenaline.
A client, a brief, five actual days to create things. It's a last-second battle, where every decision, every detail, every moment counts.
It's a challenge between groups, and there's no room for "friends first." Here we play for real.
Fooling around? It wastes your time. Two leaders on the same team? They're at each other's throats, and guess what? You waste time.
Here it matters how you organize. It matters how you divide tasks. You win together, or you don't win at all.
It all counts, how you present yourself to the client, how you tell the idea. It doesn't have to be perfect, but it has to be right.Â
And so, the X-Class was won by the groups that were able to unite everything, a functional idea, in line with the brand values.
This time, the brand was Cynar. And the best won, the ones who were able to come up with the most complete, most appealing idea.
Special thanks go to the Cynar team, who gave us the opportunity to work on incredible projects and put everything we learned to the test.
One more week and then, finally, some well-deserved rest.
Now it's time to celebrate!



