Master's Degree in Product Design | October 2026
With the Master's in Product Design, you will learn to work at the intersection of product design and user experience design for advanced interfaces: where industrial design meets digital interfaces, where the product ceases to be just an object and becomes a complex, sensory, connected experience.
You will learn to navigate the entire design process with confidence: from user research and design thinking to UI design and 3D modeling, from generative and spatial interfaces to HMI design for the automotive industry or wearables.
The designer of the future speaks all the languages of design: form and function, physical and digital, creativity and code. It is this breadth of vision that makes the difference.
That's why we've created a program that doesn't just train executors, but also develops the ability to imagine unexpected applications, to read market needs before they become apparent, and to define new frontiers where others still see boundaries.
DURATION
10 MONTHS
LANGUAGE
ITALIAN
ENGLISH
START DATE
OCTOBER 2026
MINIMUM REQUIREMENTS
NO ONE
LIMITED ENROLLMENT
10 PLACES AVAILABLE
JOB OPPORTUNITIES
The course trains professionals capable of moving between strategic design and the design of advanced digital experiences:
Product Designer
UX/UI Designer
HMI (Human-Machine Interaction) Designer
3D Designer
Generative Interface Designer
Designer of Spatial Computing
EDUCATIONAL PROGRAM
Classes are held Monday through Friday, from 9:30 a.m. to 6:00 p.m.
The morning hours will be spent in class, guided by the instructor, discovering day by day the production techniques or theory behind content creation.
The afternoon, on the other hand, will be entirely at your disposal to practice or attend one of the preparatory workshops on offer.
Classes end at 6:00 PM, but you can stay in the classroom until 10:00 PM if you need more time to practice.
Design Foundations & User Research
The course starts with the psychological and methodological foundations for understanding the user:
- Fundamentals & User-Centered Design: Research, cognitive psychology, information architecture, and design thinking.
- Visual & System Design: Creation of complex visual languages and Design Systems for Web and Mobile.
Advanced UI & Interaction Design
Focus on dynamic interactions and new digital paradigms:
- Motion Design: Study of micro-interactions.
- Next-Gen Interfaces: Generative interfaces driven by AI and Spatial Computing (VR/XR/AR).
HMI & Automotive Specialization
A unique vertical specialization for the transportation and IoT sector:
- Automotive HMI: Digital ergonomics, infotainment, and cluster design.
- Sensory Interaction: Haptic & Sonic interaction, Eye-tracking, and Advanced User Testing.
- Wearable & IoT: Design for wearable devices and connected objects.
3D Modeling & Rendering
Integration of the third dimension in Product Design:
- Hard Surface Modeling: Industrial modeling with Rhino.
- Texturing: Using Adobe Substance for digital texturing.
Real-Time Engine & Prototyping
The use of Unreal Engine 5 as a design and prototyping tool:
- UE5 for Designers: Using Blueprints, UMG, and Scripting to create interactive interfaces in real time.
Coding & Computational Thinking
Technical skills for communicating with development:
- Languages: Advanced HTML5 and CSS.
- AI Coding: Coding focused on artificial intelligence and API integration.
Final Project
The course culminates in a thesis (final project) in collaboration with AKQA, where students apply the entire product design workflow to create a digital product or a complete, market-ready advanced interface.
Module 1
Design Foundations & User Research
The course starts with the psychological and methodological foundations for understanding the user:
- Fundamentals & User-Centered Design: Research, cognitive psychology, information architecture, and design thinking
- Visual & System Design: Creation of complex visual languages and Design Systems for Web and Mobile.
Module 2
Advanced UI & Interaction Design
Focus on dynamic interactions and new digital paradigms:
- Motion Design: Study of micro-interactions.
- Next-Gen Interfaces: Generative interfaces driven by AI and Spatial Computing (VR/XR/AR).
3rd Module
HMI & Automotive Specialization
A unique vertical specialization for the transportation and IoT sector:
- Automotive HMI: Digital ergonomics, infotainment, and cluster design.
- Sensory Interaction: Haptic & Sonic interaction, Eye-tracking, and Advanced User Testing.
- Wearable & IoT: Design for wearable devices and connected objects.
4th Module
3D Modeling & Rendering
Integration of the third dimension in Product Design:
- Hard Surface Modeling: Industrial modeling with Rhino.
- Texturing: Using Adobe Substance for digital texturing.
5th Module
Real-Time Engine & Prototyping
The use of Unreal Engine 5 as a design and prototyping tool:
- UE5 for Designers: Using Blueprints, UMG, and Scripting to create interactive interfaces in real time.
Module 6
Coding & Computational Thinking
Technical skills for communicating with development:
- Languages: Advanced HTML5 and CSS.
- AI Coding: Coding focused on artificial intelligence and API integration.
Final Project
The course culminates in a thesis (final project) in collaboration with AKQA, where students apply the entire product design workflow to create a digital product or a complete, market-ready advanced interface.
EDUCATIONAL EXPERIENCES
Throughout the Master's program you will face, in conjunction with the lectures, workshops preparatory to your work in 3D. These are all essential experiences to sharpen your perception of reality, often using the same tools you will find in the software.
Letterpress
Visit one of the oldest and best-preserved printing houses in the area to learn the art of using movable type before the advent of digital technology.
usability lab
We visit a company that specializes in analyzing user behavior through cutting-edge technological solutions.
design thinking
Learn strategic collaboration techniques to transform complex problems into innovative solutions.
MENTORS
For BigRock, teaching is not just about imparting knowledge, but rather an experience that combines technical expertise and personal growth.
Mentors are a fundamental resource for students: selected not only for their solid skills, but above all for their ability to support, inspire, and accompany those who are taking their first steps toward their professional future.
Download Course Brochure
EVERY DAY IN BIGROCK IS A GOOD STORY
Attending BigRock is not just about taking a course. The months you spend within these walls will be first and foremost a true life experience, where every day will count and turn into an indelible memory.
You won't have classmates: you'll have people who share your passions and, why not, even a bit of the same story as you. They will be the essential wingman with whom you write a new chapter in your life and from whom you will learn the value of teamwork.
You will meet characters and discover realities and jobs you didn't even think could exist, which will inspire you to choose your own path.
And before you know it, whole months of the course will go by as fast as a butterfly's beat.
One piece of advice? Enjoy every single second!
