Product design is undergoing a major revolution: it’s no longer just about designing interfaces and digital experiences, but about creating products that are native to the AI era. This 13-week online course will teach you how to harness artificial intelligence and integrate it into your workflow, with a focus on strategy and creativity.
DURATION
64 HOURS ONLINE
LANGUAGE
ITALIAN
START DATE
MAY 4, 2026
DAYS AND TIMES
2–3 LESSONS PER WEEK
2 HOURS EACH
FROM 6:00 PM TO 8:00 PM
AI becomes your right-hand man at every stage of the process, radically transforming the way you work:
- AI-based research: Drafting structured interviews, competitor analysis, automated benchmarking, and user personas using AI.
- Architecture and Workflows: Creating optimized user flows and wireframes based on simple inputs.
- Design Prompt Engineering: Learn the logic and datasets needed to communicate with machines and generate professional-quality outputs.
- From Vision to Code: Export your designs from Figma directly into working code (HTML and CSS) and handle errors using prompts.
Why choose the AI User Experience Master's Program?
- Development speed: Drastically reduce production time by moving from mockup to code in no time
- Full-Stack Skills: Learn the coding fundamentals needed to create functional prototypes.
- “Live” Mode: A hands-on approach that includes opportunities for public feedback and in-class reviews of your projects with the instructor.
- Market-Ready: Gain the ability to manage complex, cutting-edge workflows.
Start planning for tomorrow today.
Don’t just stand by and watch as the world changes.
Become the product designer companies are looking for.
MENTORS
For BigRock, teaching is not just about imparting knowledge, but rather an experience that combines technical expertise and personal growth.
Mentors are a fundamental resource for students: selected not only for their solid skills, but above all for their ability to support, inspire, and accompany those who are taking their first steps toward their professional future.
Course Syllabus
1 | Kick-off | AI Landscape
In this first class, the two instructors bring two complementary perspectives to the classroom: the impact of AI on visual output and its impact on the creative process. A direct look at the state of the art, the tools, and the opportunities available to designers who wish to embrace this approach.
2 | Creative Prompt Engineering
The prompt is the new language for designers. In this session, you’ll learn how to craft prompts with purpose: how to structure the input to achieve a specific output—a tailored method for communicating with machines.
3 | AI Strategy, Workflow, and UX Fundamentals
This session introduces the fundamental mental models for augmented design: AI as a collaborator and as an amplifier. We’ll explore the AI Workflow Canvas, a practical tool for mapping out where and how to integrate artificial intelligence into your actual workflow.
4 | AI-Driven Discovery & Strategic Brief
In this module, you’ll learn how to use AI to thoroughly analyze a brief, precisely define the problem, conduct a competitor benchmark, and generate data-driven personas in a matter of minutes.
5 | Visual Research, Mood Boards & Image Generation
Every project has its own visual language, and this module teaches you how to develop it quickly and systematically: how to map a sector’s aesthetic using AI, how to visually analyze competitors, and how to use image-generation tools to explore creative directions even before opening Figma.
6 | Augmented UX Research and Concept Development
From research to concept: you’ll learn how to automatically generate interview scripts, analyze and summarize results using AI, create user journeys with guided assistance, and turn all of this into a comprehensive concept deck. The course also includes structured peer review to teach students how to evaluate their own work and that of others.
7 | AI Design System + AI Ethics
In this module, you’ll learn how to create design systems with the help of AI, speeding up a process that is traditionally time-consuming. But the session doesn’t stop at the tools; it also opens up a necessary conversation about the ethics of augmented design—algorithmic bias, inclusivity, and accountability for the output.
8 | Coding Basics for Designers & Introduction to AI Coding Design
This module lays the technical foundation needed to work at the intersection of design and development: setting up coding environments, the fundamentals of HTML, CSS, and JavaScript, and an understanding of web frameworks and technologies.
9 | UX & UI Design with AI
Over the course of two intensive sessions, you’ll walk through the entire UI/UX design process using AI: rapid prototyping in Figma, simulated user testing, AI-assisted heuristic analysis, automatic generation of sitemaps and user flows, AI-powered UX writing, and wireframe-to-UI conversion.
10 | Figma: Design, Testing, and Validation
Design and Validation: This session delves into AI-assisted testing and validation techniques, including accessibility, heuristics, A/B testing, and microcopy. From the initial design draft to the finished product, we’ll explore a workflow that combines speed with methodological rigor.
11 | AI Coding Design — Sessions 1 and 2
Thanks to Cursor and Claude, you’ll learn how to generate and modify interfaces using natural language—no syntax, no code blocks. The workflow ranges from exporting from Figma to functional code, including error handling via prompts. In the second session, you’ll build your own design and coding framework tailored to your specific needs.
12 | Final Project
Over the course of two intensive sessions, students tackle a real-world project simulation: analyzing the brief, creating user personas, generating a sitemap, designing the interface, prototyping, and delivering a final presentation. This isn’t just a simple exercise—it’s a practical test of everything they’ve learned.
FULL TIME - 10 MONTHS
Master's Degree in Product Design
Are you interested in the in-person course?
Download Course Brochure
EVERY DAY IN BIGROCK IS A GOOD STORY
Attending BigRock is not just about taking a course. The months you spend within these walls will be first and foremost a true life experience, where every day will count and turn into an indelible memory.
You won't have classmates: you'll have people who share your passions and, why not, even a bit of the same story as you. They will be the essential wingman with whom you write a new chapter in your life and from whom you will learn the value of teamwork.
You will meet characters and discover realities and jobs you didn't even think could exist, which will inspire you to choose your own path.
And before you know it, whole months of the course will go by as fast as a butterfly's beat.
One piece of advice? Enjoy every single second!
