The course aims to gradually introduce participants to the potential and possible uses of generative artificial intelligence in the field of visual communication.
From image creation and editing to the development of actual campaigns, week after week, hybrid workflows, based on concrete use cases and a series of practical exercises will be offered to participants.
DURATION
72 HOURS ONLINE
LANGUAGE
ITALIAN
START DATE
MAY 4, 2026
DAYS AND TIMES
MONDAY AND WEDNESDAY
6:00 p.m. – 9:00 p.m.
module 1 - 24 hours
Mastering Generative Art & Post-Production
In this first phase, students will learn to master the main generative AI models, moving from prompt design to total control of the visual result.
- Image to Prompt & Creation
- Environment Design
- Moodboard & Image Styling
- Model, Character & Outfit
- Face Swap & Advanced Masking
- High-End Post-Production
module 2 - 30 hours
Professional Workflow & Industry Applications
The second module shifts the focus to the practical application of AI in various sectors, from product communication to interior design, ensuring visual continuity between different assets.
- Advanced Compositing
- Mockup & Product Presentation
- Still Life & Set Composition
- Visual Consistency
- Interior and Spatial Design
- Digital Illustration
- Image to 3D Workflow
module 3 - 12 hours
Motion & Video with AI
The third phase of the journey explores the dynamic frontier of AI, transforming static images into moving narratives and integrating sound and interactive components.
- Image to Video Animation
- AI Camera Movement
- VFX & AI Effects
- Digital Humans & AI Voice
module 4 - 6 hours
The Challenge
The course concludes with an intensive production phase in which students put the skills they have acquired to the test on a real case study.
- Operational Briefing
- Review & Final Delivery
Download Course Brochure
EVERY DAY IN BIGROCK IS A GOOD STORY
Attending BigRock is not just about taking a course. The months you spend within these walls will be first and foremost a true life experience, where every day will count and turn into an indelible memory.
You won't have classmates: you'll have people who share your passions and, why not, even a bit of the same story as you. They will be the essential wingman with whom you write a new chapter in your life and from whom you will learn the value of teamwork.
You will meet characters and discover realities and jobs you didn't even think could exist, which will inspire you to choose your own path.
And before you know it, whole months of the course will go by as fast as a butterfly's beat.
One piece of advice? Enjoy every single second!
